PricewaterhouseCoopers (PwC) have published today a study in which they have examined the outlook for consumers magazine publishers and media buyers, as they adept to the digital revolution. You can download it here.

According to the study the publishers are facing a dilemma.

With the current ‘cash cow’-strategy, they are getting as much profit as possible from print, but in the long run this strategy is not feasible, as more and more consumers turn to the internet to search for information and entertainment and are less willing to pay for a digital version of a magazine.

This means that publishers are at a crucial point in their existents to actually take advantage of the new digital media, however the majority still have conservative idea’s about how to make money with digital content. To enter the digital era with success, the time is now to acquire knowledge and invest in technology, to be able to adept and survive in the digital environment of tomorrow.