Speaking at the Society for Information Display (SID) conference in San Antonio, TX (USA),  iRex’s leading display expert Alex Henzen, announced new progress on development The Next Best Thing divx of a next generation of full color digital readers and confirmed the commitment to push the boundaries of electrophoretic display technology in order to meet the customer demand for high quality digital readers.

The ultimate goal of electronic paper displays is to mimic the appearance of pigment on paper. This means more than just bright color, the relfection also has to be diffuse.  By stacking three ultra-thin single layer panels on top of a white reflector, with each of the layers containing a switchable primary ink color (cyan, magenta and yellow) it is possible to make different combinations of the three inks and produce a wide range of colours in high resolution with a magazine quality.

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Current color solutions for electrophoretic displays employ additive color mixing techniques and filters that comprise the reading quality of the display. The new iRex solution will be based on subtractive color mixing similar to physical printing which will offer three times the brightness of current color prototypes.  iRex expects to launch its next generation of full color digital readers mid 2011.

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