This morning Hans Brons, co-founder and CEO of IREX Technologies unveiled the latest IREX Digital Reader, a sleek 8.1-inch touch-screen eReader with 3G wireless capabilities.  The devices allows users to purchase books, newspapers or magazines from a wide variety of sources, in addition it supports multiple formats including industry standard ePub format and multiple DRM solutions, rather than a single, “closed” proprietary format that locks content to a specific device.

My Stepmother Is an Alien movies The IREX device is supported by key partner Barnes & Noble, Inc, Best Buy, Qualcomm and Verizon Wireless, which together provide access to the content, retail presence and the most reliable wireless network in the US, setting the IREX DR800SG apart in an increasingly competitive market.

Key Product Specifications:

• Big screen, compact design – some competitie devices offer a similarly-sized device but with a much smaller display area. IREX’s 8.1-inch screen is ideal for books, magazines and newspapers with detailed graphics.
• Purpose-built device – the DR800SG uses the latest electronic paper display technology to deliver an experience that is closer to reading ordinary paper than possible with a netbook or tablet device. It also has longer battery life and is lightweight.
• Easy navigation – the device turns pages faster than competing products, and navigation is easy with an interactive touch screen and straightforward buttons. Users can search their library or add a bookmark with a tap of a stylus or skim an eBook with a touch of a thumb.
• Customized reading – users can enlarge or reduce text size and margin widths or select portrait or landscape mode to suit their preferences.

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The IREX DR800SG with a leather cover will be available in October at select Best Buy locations. The device has a MSRP of $399.00. Wireless access to download content is included in the cost of the DR800SG and no contract is required.

IREX is talking with several parties in Europe that are interested to work together and at the Frankfurt Book Fair later this year you can expect a statement about the plans for Europe.

In the meantime if you like to stay up to date with the latest news,  make sure to join us on Facebook page or follow our Twitter.

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got out about a Sony Reader event in New York on October 2. The title on the invitations reads: “Join Sony Electronics as we open a new chapter on digital reading”. There was no word on whether this involves launching a next-gen electronic book reader.

Either way it seems that Sony isn’t quite ready to cede the e-book markt to Amazon’s Kindle, who with its wireless download capabilities clearly has an advantage over the better looking Sony Reader.

However, this could be totally unrelated, but earlier this year Sony issued a statement that by the end of 2010 they want to ensure that 90% of their electronics product categories will be network enabled and wireless-capable, so this might just be the response of Sony to the success of the Amazon Kindle: a wireless enabled Sony Reader.

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The web seems to be buzzing with Amazon

news recently. Yesterday we learned that Shelfari, a social network for book lovers, has been acquired by Amazon.  Now BusinessWeek claims knowledge of a new 2.0 base model that, “is significantly thinner, has a better screen, is more stylish and includes fixes to some of the user interface annoyances,” and all this at reduced price of $299 (currently $359).

The least we can conclude is that Jeff Bezos seems to be serious about making the Kindle a long-term success, and in my opinion that is not such a bad thing.

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Since the launch of the first Kindle we have noticed a significant increase in awareness  in the media and within the publishing industry. One of the results of this is that publishers have come to realize that if they want a piece of the e-reading pie, they will have to keep up with Amazon and in the coming two years we will see a rapid growth of this whole industry with several other big names throwing their weight in the scales.

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The rumor goes that Amazon will launch two new Kindle models, with the first coming as early as October 2008.

Vanishing Point ipod The first is an updated version of the current Kindle featuring a 6-inch display but with a smaller form factor, and an improved interface. The second model, expected to be available early next year will be considerable bigger and is shaped like an 8 1/2 x 11-inch piece or paper. Probably featuring a 9.7-inch display.

If you think about it, a redesign of the Kindle makes a lot of sense. I am sure you all remember the first pictures of the Kindle which leaked from the FCC website in late 2006. Following this leak and later on after the release, there was a lot of negative feedback on the design of the Kindle. Robert Scoble even said on his blog: “Whoever designed this should be fired and the team should start over.” I guess they did Robert.

We’re Back! A Dinosaur’s Story movies But the interesting part of the rumor is that they are working on a larger e-reader with probably a 9.7-inch display. I guess that with this larger model they want to expand their current business model which is focused primarily on e-books and add newspapers and magazines, for which a larger reader would make sense. It certainly sounds interesting. What do you think about a bigger reader? and what would you use it for?

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Steve Jobs observations on the Amazon Kindle book reader, and reading in general has caused some interesting debate on the whole matter.

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“It doesn’t matter how good or bad the product is, the fact is that people don’t read anymore,” he said. “Forty percent of the people in the U.S. read one book or less last year. The whole conception is flawed at the top because people don’t read anymore.” – NYT

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“It would be foolish to predict how electronic reading is going to pan out, because there are two unstoppable trends going on which have been continuing for at least 20 years and show no signs of letting up: people prefer to read bite-sized pieces of information, and people are reading more distinct pieces. Whether we’re reading more in terms of the volume of words compared to 20 years ago is hard to tell, but I’d guess so.” – The Guardian Fried Green Tomatoes the movie

This trend is not limited to reading alone but part of a Snack Culture which embodies the phenomenon of products, services and experience becoming more temporary and transient; products that are being deconstructed in easier to digest, easier to afford bits, making it possible to collect even more experiences as often as possible, in an even shorter time frame. The signs are everywhere, from ubiquitous commerce to fragmented media to fast fashion to temporary ownership to Netflix-style all-you-can-eat models.

It is a fact that people read less books in the traditional way but the same goes for other types of content. Let’s have a look at the music industry. The sales of the traditional music CD are going down year after year, but I wouldn’t conclude that people don’t listen to music anymore. I just believe that the consumptions patterns are changing and digital content fits better with these consumptions patterns.

A good example is the iTunes WiFi Music store. Say you’re in line at Starbucks. You hear this amazing song wafting from the speakers. You gotta have it. Now. Tap the iTunes button on your iPhone or iPod touch, tap the Starbucks button, and preview, buy, and download whatever you like, right then and there. Basically the idea behind the Kindle

is the same – with a tap of a button you connect to amazon.com and can access, preview and buy ten thousands of books.

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So I believe Mr. Job has it wrong, when he says that people don’t read anymore, they just read different things like RSS feeds, websites, forums, blogs and of course e-books in different ways using e-readers like the Kindle

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or the iLiad or other devices like a laptop or a mobile phone, dare i say iPhone?

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Last week Amazon launched its long anticipated e-reader: the Kindle and unless you live in a cave it was kind of hard to miss.

Here at iRex, we would like to congratulate the Amazon Kindle team with the launch of their reader. Seeing such a big name as Amazon making a move into the electronic reading business is very re-assuring for a company like iRex Technologies, who stood at the cradle of this display technology. It is certainly a sign that the electronic paper technology is here to stay.

With the launch, Amazon created a significant hype and wave of interest in the media, and at this stage the first priority and concern for e-reader manufacturers is to develop the market rather than to compete for market share and in that perspective the entry of another big name like Amazon is certainly stimulating the market growth and will benefit all the current active players on the market.

More important, maybe, is that the launch of the Kindle is also a good thing for the consumers, who see their options grow with the introduction of another e-reader. And the Kindle certainly offers some nice new features like the EVDO connectivity that gives you a convenient way to connect directly to the Amazon store. Which provides a wide variety and large volume of content ranging from e-books and newspapers to magazines.

All this content is available in a special Kindle format, based on the Mobipocket format, but unfortunately is not compatible with other devices that support Mobipocket. In addition Amazon also offers access to over 300 blogs and the possibility to send your own documents to the Kindle, but both at a fee. To subscribe to the blog you’ll pay $1.99 and to have your documents converted and send to the Kindle will cost 10 cents.

Personally, I am bit puzzled by this and the choice of format and I wonder if the world really needs another. The Amazon owned Mobipocket format is already widely available and supported across many platforms including other e-readers like the Cybook and the iLiad

. By supporting only a single format unique to Kindle, they have created another closed system.

They certainly didn’t needed to ask for a fee for subscribing to a blog feed or converting your own documents with the Mobipocket format. Over 300k RSS feeds from major blogs and other news sources are available from Mobipocket for free and with the Mobipocket Creator, you can easily convert your own documents into a Mobipocket document.

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Correction: It does not need to cost money to convert documents for the Kindle. This can be done by yourself and you can place them on the Kindle using the USB cable. However if want to have documents converted and send to a Kindle, it will still costs 10 cents.

All things considered, the Kindle is a very attractive e-reader, although it is open for discussion if this includes the appearances of the device, but the features and the amount of available content and the ease of acquiring this content makes this reader certainly an attractive option.

Please do note that although I try to provide objective and accurate information, I am still a human being who is entitled to his own opinion and, as such, the above is my own opinion that I am sharing with you: please feel free to share yours as well because that’s what i-to-i is all about .